Why we chose this episode
The story of a company built to make itself less profitable on purpose, and how that quiet decision moved trillions. Long, and worth the whole length.
Listen for this question
What would you build if you were not allowed to sell it?
Listen to the full episode
Every link above sends you to the creator’s own platform. We respect the original work, so we never host or summarize it here — we just point you back to the people who made it.
Who it’s for: Anyone who wants to understand where their retirement money actually sits.
Best way to listen
Across two long walks or one long drive.
After the episode
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