Why we chose this episode
Sheena Iyengar spent her career studying why more options don't necessarily make us happier, and this conversation distills that research into something usable. It reframes daily decision fatigue as a design problem rather than a personal failing. Recorded during early pandemic uncertainty, its insights about control and choice have only grown more relevant.
Listen for this question
Does having more choices actually make us freer, or does it quietly make us less satisfied?
Listen to the full episode
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Visit Hidden BrainWho it’s for: Anyone who feels overwhelmed by everyday decisions, big or small.
Best way to listen
Walk with a coffee, no notes.
After the episode
Let the next decision you face feel a little lighter, then close the app.
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